We’ve all heard the adage, “we buy from those we know, like, and trust.” This piece of wisdom has been true for ages. But it’s becoming more relevant today than ever before. What do I mean by that?
Your wholesale business is booming, sell-through is good, and reorders are coming in. Now it’s time to capitalize on the demand for your brand and bring a portion of your sales direct to consumer. A great first step in building your direct to consumer bu
Dear StartUp FASHION, I’m working on a soft launch of my line. I’m struggling with what soft launch marketing looks like. How do you structure a marketing strategy for a soft/beta launch?
Learning from early-stage designers is a good thing. Sharing the story of recent mistakes and the first successes is just as useful. Learning from a professional, someone who has built an international jewelry brand, is as good as gold, since someone like
This is the story of Bea, the founder of the brand Beango. A Transylvanian-born Hungarian designer now based in Budapest, she’s come a long way to get where she is today; an award-winning designer selling her creations to an international clientele.